Looking at the direction of the culture, the shape of trends, and the
current challenges we face, here's a handful of ideas to look for in
2016. I strongly recommend that you share this with pastors, ministry
and nonprofit leaders you know, because from a media perspective, these
are the critical areas that I believe we should focus our messages on in
the coming year:
1. People will be looking for deep answers, not just "practical" advice.
The
last 20 years have been a time of "practical" teaching in the church.
It was based on the assumption (not always wrong) that people needed to
look at the Bible for answers to everyday questions. But too many
pastors started preaching shallow topics like "The 5 Keys to a
Successful Marriage," "3 Steps to God's Healing Power" or "The Secrets
of a Better Prayer Life." Many of those topics may have been helpful,
but if you look at the Christian section at a typical bookstore, it
doesn't look much different than the secular self-help section. Our
message has become Oprah in a "Christianized" package.
Colleges
are getting the same message, by the way. After the last 50 years of
giving out "practical" diplomas in majors such as Bakery Science,
Bowling Management and Gender Studies, they're discovering that to
really prepare students for life, it's time to get back to a classical
education.
Like those students, in 2016, your congregation will be looking for deeper answers. After
all the self-help books, sermon DVDs and small-group resources have
piled up the ceiling, people realize that life isn't about easy answers
or cheap grace. After all, where in the Bible does it say Christians
should be living on Easy Street?
As
a result, across the country, I'm seeing more and more pastors speaking
for an hour or more on Sunday, and doing verse by verse in-depth
teaching, and the crowds are coming in. So this year, I recommend you
take people on a deeper journey. After all, while the Bible gives us
plenty of practical information, it's so much more. Don't forget to
teach the awesome power and mystery of our faith this year.
2. People will be looking for a local church.
One
of the interesting business trends in 2016 will be the return of the
local bookstore. After a decade of clicking all day, people miss the
interaction of a local store experience. Plus, they finally understand
that if you want to keep local stores, you have to buy there. As a
result, local bookstores (and other stores) are experiencing a
resurgence in cities and towns across America. I predict a similar
feeling will happen in churches. So this is the year to promote your
church as part of the local community. Instead of people driving 30 or
more miles to a megachurch, they'll be looking for a local congregation.
That's one reason large churches are aggressively planting local
campuses. So this year, stop criticizing the big churches in your area, and start celebrating your local community. You'll find more and more of your neighbors are looking for exactly that.
3. Polarized politics will be the perfect opportunity to offer a better way.
As
the Left goes further left, and the Right goes further right, there are
millions of people growing disenchanted with the answers government is
offering. But to be that answer, we need to keep ourselves from being
associated with a particular party. Encourage political participation,
voting and citizenship. Keep speaking truth to power. But to be the
answer the culture is looking for, don't align your pulpit with a
political party. Start preaching the bigger answer they won't find in
politics.
4. This isn't the time to soften our doctrine to become more attractive to the culture.
As Mary Eberstadt reveals in her book How The West Really Lost God,
through the last 100 years, churches and denominations that have
accommodated their theology to the culture have dramatically lost
influence or disappeared completely. Don't become a hardliner or jerk,
but don't be afraid to preach the truth. You'll take heat, but
ultimately, if you're no more distinctive than the Kiwanis Club, then what's the point?
5. It's time to get serious about social media.
For all you late adopters, here's a tip: The Internet isn't going away. Facebook,
Twitter, Instagram and other social media platforms aren't just about
letting your friends know you're at Starbucks, or showing them a picture
of your lunch. When you take social media seriously, and look at it as a
tool to speak positive things into people's lives, it will change your
perspective—and your impact. And no church or ministry is too small to
make an impact online. People are following you for a reason, so in
2016, start saying (and preaching) things worth sharing. In the process
you can have a remarkable influence on people—many of which you don't
even know.
Themes that will resonate with audiences in 2016:
1. Freedom in Christ
The
current administration is now the most prolific regulator of all time.
Its 82,036 pages of new rules and regulations for 2016 has surpassed
last year (which was close to that number.) The government's answer to
societal problems is usually more rules. It's a common human trait, and
the Pharisees of Jesus' day did the same thing. As Theologian R.C. Sproul says:
"One
commentator has called this practice of the Jews 'regulation madness.'
This is what happens when people who have a disposition to control
others' lives begin to chip away at their freedoms and accumulate power
for themselves. This has happened in every society in every culture in
the history of the world, but the Pharisees did it with a vengeance.
When I was doing my doctoral work in Holland, one of the first idiomatic
expressions I heard was 'You have trespassed the law.' The Dutch people
were governed to death. If I broke a pane of glass in my house, I had
to get written permission to repair it from the federal government. That
is the kind of culture the Pharisees created in ancient Israel. We have
seen this in the Christian community again and again. In some groups,
Christian piety is defined as refraining from wearing lipstick, dancing,
going to movies, playing cards and so forth, as if these activities had
anything to do with the kingdom of God. In one sense, when these kinds
of regulations are established, authentic righteousness is not simply
obscured, it is discounted. After all, it is easier to refrain from
wearing lipstick than from displaying pride. It is easier to stop going
to movies than to start loving one's enemies. We have all we can do to
seek the righteousness that God's law sets forth for us without worrying
about petty issues. The Pharisees were absolutely majoring in minors.
They had turned the supreme law of God into petty regulations, which
obscured the majesty of the law of God."
Preach freedom in Christ to a world desperate for it.
2. Overcoming Fear
Terrorism,
and the rhetoric surrounding is creating the most fearful culture in
our lifetime. This is a critical moment to remind people that God is in
control—even in the most difficult situations. And this fear isn't just
the surface emotion people talk about, it's also the deeper sense of
angst that we carry like a burden. We worry about our kids, are fearful
for our job, and are terrified about the safety of our country. In 2016,
preach a message that will help people find comfort and confidence in
God, and in doing so, they'll share that message with friends.
3. Building better families
Keep
in mind that "the family" is one of the biggest hot button issues of
our time. What all the people trying to re-define the family don't seem
to notice is that the more it's re-defined, the more it continues to
collapse. In a world where divorce, premarital sex, single motherhood,
foster care, violence, abortion and LGBT issues continue to be
headlines, the single greatest impact we could make is to lead by
example. If we lectured and condemned the outside culture less, and
started making our own families stronger, the culture would notice. What if the church became the one group in America that had the highest percentage of healthy, intact, loving families? I believe outsiders would be curious to find out why.
4. Finally, Share Joy: Just
listening to the presidential debates, you'll see there isn't much joy
out there. I believe one of the most visible differences that should
separate Christians from the nonbelieving culture is joy. I'm not
talking here about simply having fun (although that helps), but I'm
talking about a much deeper sense of joy. The kind the culture finds
irrational, because in the times we live in, they can't fathom its
source. If we could become the people of joy the Bible talks about,
trust me, in 2016, this culture will notice and start asking why.
This
is a good list to start focusing on as you teach, broadcast and share
your message online. And I'm open to comments and suggestions about
these and other ideas that would be particularly effective in today's
culture.
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